The marketing cloud will be a hot topic of conversation at Dreamforce this year.
What’s all the fuss about?
It’s all about growing the social enterprise and leveraging its benefits to generate more revenue by facilitating customer engagement and making more impactful business decisions.
Salesforce.com is a champion of the social enterprise so it would only make sense that when merged together, two of their key partners, Radian6 and Buddy Media, offer marketers a complete cloud marketing package that promises to reach customers like never before.
The recent acquisition of Buddy Media helps Salesforce close the loop on its Marketing Cloud by offering a way for businesses to create social campaigns, to buy advertising, publish social content and track activity – all features that other solutions lack but give users a huge ROI.
Combine that with Radian6, which offers marketers tools for participating in customer, competitor and industry conversations across the Web, and Salesforce now has a comprehensive Sales, Service and Marketing platform that will continue to revolutionize how business gets done.
“Salesforce is so extremely effective in social media engagement between businesses and their customers and potential customers,” said Matt Dillon, Vice President of Business Development at AppShark. “More and more customer interactions are taking place on the Web and businesses need a way to take advantage of a cloud-based customer, employee and supplier ecosystem.”
In effect, the Buddy Media acquisition enables Salesforce.com users to take advantage of social marketing tools that integrate with their Salesforce platform for an all-in-one-place, unified view.
“With the combination of Salesforce, Radian6 and Buddy Media, the Salesforce Marketing Cloud is the platform of choice for brands to listen, engage, gain insight, publish, advertise and measure social marketing programs,” said Michael Lazerow, founder of Buddy Media and scheduled speaker at Dreamforce.
While Buddy Media tools help users build social media profiles and buy social advertising, Radian6 helps users engage in online conversations about their brand in real time – all from one platform.
And in a move that only further plays into Salesforce.com’s emphasis on the social enterprise, the company will launch Salesforce Communities next year. The social networking platform will enable businesses to go beyond internal collaboration by offering Chatter features in which businesses also can connect to customers and suppliers.
For questions about any of Salesforce.com’s Marketing Cloud offerings, or for help getting started with social enterprise applications, contact AppShark today for a free discovery session. Our consultants and developers are ready to take your business to the next level.
Visit www.dreamforce.com for more information on this year’s Dreamforce conference and the Dreamforce 2012 schedule.
